When People Are Willing to Pay For “Almost Nothing”: The Economic and Emotional Logic of Web Paywalls

Marco Arment is the developer behind Instapaper, the devilishly useful time-shifting tool for reading. Just as a DVR allows you to watch Mad Men when it’s convenient for you — say, at 6:45 p.m. Thursday instead of 10 p.m. Eastern on Sunday — Instapaper lets you read long-form prose when you’ve got the time and attention to devote to it.

Read the rest of this post on the original site